Why is search engine optimisation or SEO important to your business? Here we have outlined reasons why you need SEO.
- The Internet is the fastest growing sales channel – The Internet advertising industry is currently growing at 100%, whilst traditional media is growing at 5-10% per year. The reason for the huge growth is that the way people make decisions has fundamentally changed; and search engines are now an integral part of the research and buying process. A high search engine ranking gives your business access to new customers and markets. This is why search engine optimization or SEO is becoming increasingly important for businesses all over the world.
- Reducing your cost of online customer acquisition – The cost of paid search marketing through programs such as Adwords is increasing all the time and will continue to increase in Australia over the coming years. Search engine optimisation complements your paid search marketing efforts and increases the amount of free traffic to your website which helps your business increase the % of search engine traffic your website receives, plus can help reduce your paid search marketing costs.
- SEO delivers More Targeted and Qualified Website Visitors – Our research indicates that natural search engine traffic as compared to paid search traffic provides a highly qualified visitor which results in higher online sales lead conversion rates, plus increases the average amount of time a user spends on your website.
If you combine a DNN Direct Search Engine Optimization Package with one of our website designs, you will have a winning formula for an income generating online business. Our entire philosophy is to reduce any effort from your part. Let us research your competition, build keyword lists and bring you solid traffic streams so that you can make sales and build your business. We bring dead websites back to life and help you make more sales.