Website chat assistant for local business
A branded assistant on your site that answers common questions, captures leads, and hands hard questions to a person. DNN Direct handles setup and monthly care from our New York office.
After-hours questions should not go unanswered
Local US businesses get the same questions every day: hours, parking, insurance, pricing ranges, how to book. A website chat assistant answers from your approved FAQ, offers a clear path to a human, and keeps your brand on the widget — not a third-party label.
What you get
Branded embed on your site
Widget styled to your colors and name. Installed on WordPress or your existing site with a small embed snippet.
FAQ built from your business
We collect hours, services, policies and booking rules with you, then load them into the assistant.
Human handoff
When the assistant is unsure, visitors get a clear path to request a callback or contact your team.
Tune and transcript review
Each month we review conversations, fix weak answers, and add new FAQ entries you approve.
Lead capture hygiene
Callback and contact requests stay in the channel you choose (form, email or shared inbox).
Plain-English summary
A short note on what visitors asked and what we changed — no jargon.
Setup plus monthly — how it is packaged
Setup (one-time)
- Discovery call and FAQ workshop
- Brand styling and embed on your site
- Handoff to your form or inbox
- Test pass on desktop and mobile before go-live
Monthly care
- Transcript review and FAQ updates you approve
- Broken-answer fixes
- Small copy changes to the widget
- Short monthly summary
Public pages do not list prices. Request a quote for setup and the monthly package that fits your site traffic and FAQ size.
Who it is for
Good fit
US local service businesses — dental and medical offices, plumbers, HVAC, salons, inns, clinics, professional practices — that get repeat website questions and want a branded assistant with human backup.
Not the first fit
Teams that need a full custom AI product, regulated clinical diagnosis, or complex multi-system automation as the starting point. Ask about project work separately.
How we roll it out
Discovery
We learn your services, hours, policies and how you want leads handed off.
Build and brand
We load your FAQ, style the widget, and install the embed on a staging or draft page first.
Go live and care
After your OK, we publish and keep the monthly tune / transcript loop.
Try a working demo
Below is a no-cost demo assistant for a sample dental office. It answers from a fixed FAQ and hands off to a person when unsure. Ask about hours, parking, insurance, new-patient visits, emergencies or cleanings.
The demo uses on-page FAQ matching so it needs no third-party account. Client projects can use the same approach or a stack we select after a quote — always under your brand.
Common questions
Will visitors see another company’s name on the chat?
No. The assistant is branded for your business. We do not put DNN Direct or tooling vendor names on the public widget.
Does it invent answers?
The demo and our default SMB setup answer from an approved FAQ. When confidence is low, it offers a human handoff instead of guessing.
Is this the same as your AI Assistant Bots page?
Related but different. AI Assistant Bots cover broader internal workflows (inbox, reports, research). This offer is a website visitor chat for local businesses — FAQ, booking handoff and monthly tune.
Do you publish prices?
No. Setup and monthly care are quoted for your FAQ size and site. Use Request a quote.
Where is DNN Direct based?
New York, United States.
Ready for a branded site assistant?
Tell us about your business and the questions visitors repeat. We will quote setup plus monthly care.
DNN Direct · New York · dnndirect.com